As a Data Analytics Senior Analyst, you will play a pivotal role in transforming raw data into strategic insights that drive decision-making across the organisation. You will be responsible for the design and implementation of analytical solutions while ensuring data integrity, accessibility, and visualisation standards.This role requires both a sharp analytical mindset and strong collaboration and management skills, as you will collaborate with cross-functional teams to identify business opportunities, track performance, and optimise outcomes. With a finger on the pulse of emerging technologies and data trends, you’ll help shape our data-driven culture and elevate how we understand our customers, prospects, operations, marketing performance and growth.In this role your key responsibilities will include but not be limited to:Develop and execute a comprehensive data analytics strategy aligned with business objectivesOversee a junior Data Analyst, providing mentorship and guidanceDesign and implement a data quality improvement strategy to resolve existing issuesHelp support the delivery and ongoing optimisations of a centralised marketing dashboard to provide unified visibility into campaign performanceBuild and automate dashboards to track ROI on marketing campaignsIdentify reporting needs and implement automated data flows to reduce manual effortDrive initiatives to reduce data quality issues in HubSpotBuild strategies for augmenting and enhancing data, including tech stack recommendations, people-processes, and methods of obtaining first-party data.Ensuring we are compliant with data-practices and lawsWork with the Head of Marketing Operations, and CRM Manager to ensure data flows between systems and strive for a ‘single source of truth’ of data.Provide reporting and insights to help the business make better decisions, and to help track marketing performance and value-addWork with colleagues in the business to improve automation and data collectionPromote a good data management culture across the businessHelp to reduce or remove manual reporting practices and improve efficiencyContinuing to support the business in any data requests or requirementsSkills & ExperienceStrong knowledge of Microsoft Excel,Some experience in system integrations, with expert knowledge of CRM and Marketing Automation systems (preferably NetSuite and HubSpot)Experience in data capture and data managementAbility to interpret data, interpret trends and providing recommendations accordinglyExcellent verbal and written communication skills at all levelsIn depth knowledge of marketing tools, metrics, and reportingStrong understanding of the digital marketing landscape