The team you'll be joiningAt Doctolib, the Performance Marketing team is responsible for acquiring, converting, activating & engaging Healthcare Professionals across France, Italy and Germany, while reaching the best ROI. We're a team of 12 highly motivated people organized around 3 pillars: Website, CRM, and Paid Acquisition.We work at the intersection of marketing, data and technology. We use modern tools (Braze, BigQuery, Amplitude, Claude Code) and we're in the middle of a full AI transformation — not as a buzzword, but as a real shift in how we work every day. If you like building things that matter, automating what slows teams down, and making data actually useful for business owners — you'll feel right at home.What you'll doAs a Digital Analytics & CRO Lead, you'll be the analytical backbone of the Performance Marketing team. You'll own our data and analytics strategy across website, CRM, and paid channels — and you'll build the tools, pipelines and automations that help the team move faster and smarter.You'll work closely with Marketing, Product, Customer Engagement, and our central Data team. Your impact will be direct and visible: every optimization, every targeting tool, every dashboard you ship will translate into better conversion rates, stronger campaigns, and a better experience for healthcare professionals.Your responsibilities include but are not limited to:1. Data & Analytics InfrastructureOwn and evolve our analytics stack (BigQuery, Amplitude, Metabase) — setup, configuration, maintenance, and documentationDevelop and maintain tracking plans ensuring data quality, reliability, and GDPR complianceBuild and maintain data pipelines in collaboration with the central Data team (GCP, Dagster)Keep our Data Tag Management (DTM) up to date and create new ones as our tools evolveUse AI agents — in particular Claude Code in VSCode — as a core working tool for writing SQL, generating documentation, and setting up new integrations2. Targeting & SegmentationDesign, build and maintain a scalable, maintainable targeting tool to power CRM and Paid campaigns across France, Italy and GermanyEnable Marketing, Product and Customer Engagement teams to target and monitor 100% of their actions with reliable, accessible dataBuild audience segments, cohorts and scoring models directly from BigQueryCreate automated targeting tools and data-driven workflows for business owners across markets3. Conversion Rate Optimization (CRO)Analyze website performance and user behavior to identify trends, opportunities and friction points across the Healthcare Professional acquisition journeyDesign, implement and manage A/B tests across the full customer journey to optimize conversion ratesDevelop and execute CRO strategies for our WordPress website in collaboration with the Website teamMeasure and communicate the business impact of each optimization initiative4. Performance Reporting & InsightsBuild and maintain automated dashboards for CRM, Paid and Website performance in Metabase (and Looker down the road)Ensure consistency of metric definitions and calculation methodologies across all reportingTranslate complex data into clear, actionable insights for non-technical stakeholdersDocument everything you build — SQL queries, pipelines, tools — so the team can rely on it over timeExpected ImpactMeasurable improvement in conversion rates on our website (CVR) and increased ROI of paid and CRM activationsA scalable targeting infrastructure that makes every campaign smarter and every euro better spentA team that uses AI agents and data tools as a real daily habit, not a side projectReliable, documented, and accessible data that business owners across FR, IT and DE can actually useWho you areBefore you read on — if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.You could be our next team mate if you:You are fluent in French and English; German is a strong plusYou have 4–7 years of experience in digital analytics, growth analytics, or CRO — in-house or consultingYou write complex SQL daily and are comfortable with BigQuery specifically (window functions, aggregations, large datasets)You use AI coding tools — especially Claude Code within VSCode — as a real productivity lever, not just an experimentYou think in segments, cohorts and scoring models and know how to turn that thinking into a tool others can useYou have experience designing and running A/B tests and can translate results into business recommendationsYou have a solid understanding of Performance Marketing channels: CRM (email, SMS, in-app), Paid (Meta, Google, TikTok), and website conversionNow, it would be fantastic if:You have hands-on experience with Amplitude (event taxonomy, tracking setup, funnels)You use Python for scripting, automation, and data manipulationYou are familiar with GCP and Dagster for data pipeline orchestrationYou have experience with Braze (segmentation, Canvas, content blocks) or WalkMeYou have worked with Metabase or Tableau to build automated dashboardsYou have experience tracking Paid Media performance (attribution, tracking pixels, UTMs)You have worked in a multi-country context (FR / IT / DE)You have knowledge of GDPR compliance in a marketing data contextYou have experience in healthtech or B2B SaaSWhat makes you successful in this role:Builder mindset: you don't just analyze — you build the thing that solves the problem, and you document it so the team can keep using it after youAI-first: you use Claude Code, agents, and automation not because you're told to, but because it makes your work 10x betterDrive & autonomy: you own your projects end-to-end, from writing the SQL to shipping the dashboard to training the team on itClarity for non-techs: you can turn a BigQuery query into a story a business owner in France, Italy or Germany can act onData discipline: you care about data quality, consistent definitions, and documentation — because you know that bad data costs more than no dataWhat we offerFree health insurance for you and your childrenParent Care Program: receive one additional month of leave on top of the legal parental leaveFree mental health and coaching services through our partner Moka.careFor caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological supportWork from abroad for up to 10 days per year thanks to our flexibility days policyWork Council subsidy to refund part of sport club membership or creative classUp to 14 days of RTTLunch voucher with Swile cardReimbursement of public transportationRelocation support for international mobilitiesThe interview process30' with the Talent Partner60' with the Hiring Manager60' Case Study presentation & discussion with the Hiring Manager and another manager30' final conversation with the Performance Marketing DirectorAt least one reference checkJob detailsPermanent positionFull TimeWorkplace: LevalloisStart date: ASAPPartial remote allowed 2 days/weekCompensation: fix + bonus on objectives (according to your profile)At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process. Join us in building the healthcare we all dream of!All information provided is processed by Doctolib for application management. For data processing details, click here: Germany l France l Italy l Netherlands. Please contact hr.dataprivacy(at)doctolib.com to exercise your rights.