We’re looking for a Senior Staff Data Analyst, GTM Operations to innovate, establish and sustain data capabilities that provide meaningful insights on business strategies. Reporting to the VP, GTM Strategy and Insights, you will design analytical tools, dashboards and other visualization techniques that’ll help us achieve our key business objectives. In this role, you’ll create and interpret Go To Market performance data and reporting, provide deep and thoughtful analysis, and generate actionable insights. You’ll collaborate with senior leaders across the organization to drive results by creating visibility into performance results, mining data for trends and insights, and acting as a business partner to solve business problems.What You’ll DoDefine best practices by conducting research and transforming data into insights that drive decision-making, execution, and investments for HootsuiteBuild partnerships and alignment with our internal data partners, including Data Technology, Product Analytics and Business Intelligence, to author, develop and document core data sets and empower operational and exploratory analysisProvide advice and guidance on innovative data models, analytics and approaches to manage and present complex datasets into engaging and thought provoking stories through dashboards and other data visualization techniquesBe accountable for curating and analyzing large sets of go-to-market and operations data from multiple disparate sources, while developing, verifying, and validating analytics and reporting to address customer needs and resolve current business insights gapsResponsible for data quality, consistency, reliability and integrity to support business planning and reporting initiativesIdentify and recommend opportunities for growth, and in building analyses to help prioritize opportunities and make rational project investments supported by dataDefine and document business and analytics requirements for single source of truth data sets to be utilized across the entire businessPlay a leading role in advancing our understanding of business conditions, developing narratives, preparing reports and presentations, and delivering presentations to senior management across the company. Act as a role model to the team by sharing knowledge, insights and learning. Demonstrate commitment to continuous learning, quality and innovation What You’ll NeedBroad & varied experience in data analytics within a fast-paced business environment with multiple products, acquisition channels, and customer segments.Expert-level skills in SQL, data modeling, BI tools, and reporting systems (eg. Tableau).Data Management and Infrastructure experience, including quality control and assurance.Entrepreneurial mindset and a proven ability to surface new insights that uncover opportunities or identify challenges, with results that lead to driving the business forward.Excellent collaboration skills, with an ability to stay engaged and agile despite multiple and sometimes conflicting priorities.Ability to build clear and concise presentations, and communicate effectively at every level of the organization (in particular - data visualization and story-telling).Impeccable project management skills and attention to detail and a strong ability to thrive in an environment of change and ambiguity.Accountability: holds self and others accountable to meet commitmentsCollaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needsCommitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver resultsCreativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutionsCustomer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needsCourage: steps up to address difficult issues, saying what needs to be saidDecision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunitiesInfluence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take actionOpen Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understandingPerseverance: pursues everything with energy, drive, and a need to finish—doesn’t give upPriority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess the importance of tasks and decisionsProblem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problemsResilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projectsWho You AreTenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.Curious. You are always learning and seeking ways to make things better.Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.In all we do, our six guiding principles light the way:Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUpOne Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMeCustomer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessedGo Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgilePlay to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcusesNeighbours & Allies: Give back to our communities and be an ally. #SocialForGood #AlliesAccommodations will be provided as requested by candidates taking part in all aspects of the selection process.Canada Pay Range For This Role$122,300—$171,300 CADUse of AI in HiringHootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and / or summarizing interview feedback. All final hiring decisions are made by human decision-makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.